Purple Reign

Rule the room with every swipe.
Purple Reign is a mesmerizing berry-wine gloss infused with radiant violet shimmer that shifts beautifully in the light. This multidimensional shade glides on effortlessly, delivering a glass-like shine with a sheer wash of blackberry, orchid, and plum tones that flatter every skin tone.
Its lightweight, non-sticky formula leaves lips looking fuller, smoother, and irresistibly glossy, making it perfect worn alone or layered over your favorite lipstick.
Finish: High-Shine • Sheer • Shimmer
Color Family: Berry • Wine • Orchid • Plum
Coverage: Sheer to Buildable
Why You'll Love It
✨ Glass-like shine
🍷 Wine-inspired berry hue
💜 Multidimensional violet shimmer
💋 Smooth, non-sticky wear
🍇 Beautiful alone or layered